It's not complicated. We're a bunch of weird people that really really like Land Rovers. We're not really sure why...........well, we can probably think of many reasons. Anyways......we really like them. We hang out occasionally and geek out over our trucks. We share a cold brew and tell a tall tale. We're not a company and if we ever make a dime from a T-shirt, we'll buy the burgers and beer for the next BBQ. We have an email list which you can sign up for. We don't send out a lot of emails, but try when there's time. Keep your expectations low and you'll be super satisfied. Oh....and we have really cool Montana Rovers Stickers for your truck.